Avery Dennison Performance Tapes introduces Sustainable ADvantage portfolio 

Avery Dennison Performance Tapes North America has introduced its Sustainable ADvantage portfolio. This range of pressure-sensitive adhesive (PSA) tape is designed to help manufacturers improve the environmental impact of tapes used in manufactured parts and end-use products. 

Developed as part of the Avery Dennison commitment to building toward regeneration and advancing the circular economy, the Sustainable ADvantage tapes portfolio enables manufacturers to make more sustainable material choices without compromising on bonding performance, durability or production efficiency.

The portfolio, designed to evolve with future additions, features products that enable one or more of the following:

• Reduced material usage through efficient product design
• Responsibly sourced materials, including Forest Stewardship Council (FSC)-certified paper liners
• Improved recyclability, reuse or compostability where applicable
• Increased use of recycled and renewable content
• Additional methods that improve environmental performance across the product lifecycle

“Our Sustainable ADvantage portfolio reflects the Avery Dennison commitment to helping manufacturers achieve their sustainability goals while continuing to deliver the performance they expect from our industrial tape solutions,” explains Deanne Lewis, product manager, Avery Dennison Performance Tapes North America. “By combining innovative adhesive technologies with responsible material choices, we’re enabling manufacturers to make meaningful progress toward reducing environmental impact throughout their supply chains.”

The first edition of the Sustainable ADvantage tapes portfolio features transfer tapes and double-coated constructions that provide methods improving environmental performance across the product lifecycle. The products are built on three cost-effective, solvent-free acrylic adhesive technologies: 

• Emulsion acrylic
• Pure emulsion acrylic 
• UV acrylic adhesives

Each technology is engineered to meet specific manufacturing and application requirements while offering lower volatile organic compound (VOC) emissions than comparable products using alternative adhesive technologies.

The Sustainable ADvantage portfolio represents a key milestone in the broader Avery Dennison sustainability strategy, the company says. By developing products with sustainability considerations built into material selection, construction, and end-of-life potential, the company continues to advance its goal of making 100% of its products recyclable by 2030.